Local SEO Agency Guide: Why the Local Pack Matters More Than Ever
When customers search for local businesses on Google, the first thing they often see is the Local Pack—that prominent section showcasing the top three businesses on a map. For any small business, getting featured here can be a game-changer.
This comprehensive guide from a trusted Local SEO Agency explains what the Local Pack is, why it’s essential, and how your business can earn a top spot. Let’s dive in.
What Is the Local Pack? A Local SEO Agency Explains
The Google Local Pack is a search feature that appears at the top of local search results. It includes:
The top three local business listings
Business name, contact info, and star ratings
A map showing exact locations
Direct links to call, visit the website, or get directions
According to every reputable Local SEO Agency, appearing in the Local Pack leads to more visibility, more clicks, and more customers.
Why Every Local Business Needs a Local SEO Agency to Target the Local Pack
1. Unmatched Visibility
The Local Pack appears above traditional organic results. A Local SEO Agency can help you appear front and centre where your customers are searching.
2. Trust and Credibility
Star ratings and reviews are prominently displayed. A Local SEO Agency will help you build this trust through strategic review generation.
3. Higher Click-Through Rates
Local Pack listings get significantly more clicks than standard listings. When managed by a Local SEO Agency, you’ll see measurable ROI from better local traffic.
7 Ways a Local SEO Agency Can Help You Get Featured in the Local Pack
Local SEO Agency Tip: Optimise Your Google Business Profile (GBP)
A top-tier Local SEO Agency starts with your Google Business Profile. Ensure:
NAP (Name, Address, Phone) is consistent
Business hours and description are accurate
Quality photos and logos are uploaded
Primary and secondary categories are relevant
Google Posts are published weekly
A well-managed GBP is your ticket to the Local Pack.
Local SEO Agency Tip: Generate & Manage Reviews Strategically
Any Local SEO Agency worth hiring knows reviews drive Local Pack results.
Encourage customers to leave 5-star Google reviews
Respond to all reviews—good and bad
Use automation tools to request feedback post-service
Tools like Easy Automated Sales (EAS) can simplify this process. Your Local SEO Agency should help set this up.
Local SEO Agency Tip: Strengthen Local SEO Signals Across the Web
Your website and online presence must scream local:
Use location-specific keywords like “plumber in Brisbane”
Add schema markup for LocalBusiness
Build local citations (online directories, chamber of commerce, etc.)
Link to local events, news, and partners
A Local SEO Agency will ensure these signals are consistent and aligned.
Local SEO Agency Tip: Make Your Website Mobile-Friendly
More than 60% of local searches happen on mobile.
Your site must load fast
Menus should be easy to tap
Add click-to-call buttons
Test using Google’s Mobile-Friendly Test
A Local SEO Agency will audit and optimise your mobile experience.
Local SEO Agency Tip: Build Local Backlinks
Authority matters. A Local SEO Agency helps you:
Get featured in local blogs and news sites
Join local business directories
Partner with complementary businesses
Local backlinks boost your reputation with Google and customers alike.
Local SEO Agency Tip: Engage with Your Community
Be seen as an active member of your local area:
Sponsor events or schools
Post updates about local happenings
Tag community groups in your Google Posts and social media
A proactive Local SEO Agency will guide you on community engagement that builds your brand and rankings.
Local SEO Agency Tip: Monitor Your Progress and Stay Consistent
The Local Pack is dynamic. Businesses shift in and out of it daily.
Use tools like Google Business Profile Insights
Track keywords, clicks, and direction requests
Keep posting and updating your profile weekly
Consistency wins—and a committed Local SEO Agency keeps your business on track.
FAQs from a Local SEO Agency: Getting into the Local Pack
How long does it take to rank in the Local Pack?
Results vary. With help from a Local SEO Agency, some businesses see improvement in 2–3 months. Others may take longer, depending on competition.
Is being in the Local Pack better than organic rankings?
Yes. Local Pack listings often outperform organic links in terms of visibility and clicks, especially on mobile devices.
Do I need a physical storefront to rank in the Local Pack?
No. A Local SEO Agency can help service-area businesses get featured too—by correctly configuring your Google Business Profile.
Can a Local SEO Agency help with duplicate listings?
Absolutely. Duplicate Google Business Profiles can hurt your rankings. A Local SEO Agency will identify and resolve these issues.
What makes a good Local SEO Agency?
Look for one with local expertise, proven results, review generation tools, and transparent reporting. They should act as your strategic partner—not just do the basics.
Conclusion: Partner with a Local SEO Agency and Get Discovered Locally
Ranking in Google’s Local Pack can transform your business overnight. With guidance from a skilled Local SEO Agency, you’ll build trust, drive foot traffic, and generate more leads than ever before.
📍 Ready to dominate your local area?
Brisbane Local SEO Agency is offering a Free SEO Audit + 20-Minute Strategy Call to help you get started. Let’s boost your visibility and bring more local customers to your business.