Introduction: Why the Local Pack Matters

When customers search for a local business on Google, the first thing they often see is the Local Pack—the prominent box displaying the top three local business results along with a map. 

For small businesses, being featured can dramatically boost visibility, attract customers, and drive sales.

This guide explains what the Local Pack is, why it’s valuable, and how your business can secure a spot in this prime digital real estate.

What Is the Local Pack?

The Local Pack is a Google feature that highlights the top three local businesses relevant to a search query. It includes:

• Business names and contact information.

• Reviews and ratings.

• A map showing the business locations.

• A link to the Google Business Profile and directions.

Appearing here provides an immediate credibility boost and significantly increases your chances of attracting customers, especially for searches with high purchase intent.

Why Getting Featured Matters

1. Boosted Visibility

Being prominently displayed at the top of local search results ensures more eyes on your business.

2. Increased Credibility

With customer reviews and star ratings displayed upfront, your business earns trust with potential customers.

3. Higher Click-Through Rates

Listings in this section typically receive more clicks than standard organic search results, driving traffic to your website and store.

How to Get Featured

1. Optimise Your Google Business Profile

Your Google Business Profile (GBP) is the foundation for success. To optimise it:

• Claim and verify your GBP through Google Business Profile Manager.

• Ensure your Name, Address, and Phone (NAP) details are accurate and consistent.

• Add high-quality photos, a compelling business description, and updated business hours.

• Use Google Posts to share promotions, events, or updates regularly.

2. Encourage Positive Reviews

Reviews play a significant role in rankings:

• Ask satisfied customers to leave reviews on your Google Business Profile.

• Respond to all reviews to show engagement and professionalism.

• Highlight top reviews on your website and social media channels.

Pro Tip: Use Easy Automated Sales (EAS) to send automated review requests and manage customer feedback seamlessly.

3. Focus on Local SEO

Optimising your website and online presence for local searches is essential:

• Local Keywords: Use location-specific keywords like “[business type] near me” or “[business type] in [city]” in your content and metadata.

• Citations: Ensure consistent NAP details across all directories and local listings.

• Backlinks: Build links from reputable local websites, such as community blogs or event pages.

4. Ensure Mobile Friendliness

With most local searches happening on mobile devices, your website must be mobile-friendly:

• Test your site’s responsiveness using Google’s Mobile-Friendly Test.

• Ensure pages load quickly and are easy to navigate.

• Use click-to-call buttons for convenience.

5. Engage with Your Community

Community involvement enhances relevance and visibility:

• Sponsor local events or charities to build goodwill and gain backlinks.

• Partner with other businesses for cross-promotions.

• Share community-related updates on your Google Business Profile and social media.

How Long Does It Take to See Results?

The timeline varies based on your starting point and competition. Consistent effort in optimising your Google Business Profile, improving local SEO, and gathering positive reviews can lead to results within a few months. Patience and consistency are key.

Conclusion

Securing a spot in Google’s Local Pack can transform your business’s visibility and customer reach. By optimising your Google Business Profile, focusing on local SEO, and actively engaging with your community, you can increase your chances of being featured.

Ready to boost your local visibility? Brisbane Local SEO Agency is offering a Free SEO Audit and 20-minute consultation to help your business climb the rankings. Contact us today and start your journey to local success!

FAQs About the Local Pack

Q: How does Google decide which businesses appear here? A: Google considers factors like relevance, proximity, reviews, and the quality of your Google Business Profile.

Q: Can I pay to get featured? A: No, results are organic. However, running Google Ads can complement your visibility efforts.

Q: What’s the difference between the Local Pack and Google Ads? A: This feature showcases organic results based on local SEO efforts, while Google Ads are paid placements appearing above or alongside search results.