SEO SUCCESS: Mastering Google Business Profile for Local SEO | Brisbane Local SEO Agency Tips

In this video, Colin from Brisbane Local SEO Agency shares actionable steps to boost your local business visibility through a properly optimised Google Business Profile (GBP). With AI transforming local search, your GBP is now the new front door to your business — and showing up in the Map Pack can mean the difference between getting the call… or getting overlooked.

Why Google Business Profile Matters More Than Ever

With the rise of AI in search — from Google Gemini to Bing Co-Pilot — your Google Business Profile often replaces your website as the first thing customers see. Brisbane Local SEO Agency highlights that without a strong GBP, your business could be invisible online. This video breaks down why GBP is now your most powerful local SEO tool.

The 3 Pillars of Local SEO by Brisbane Local SEO Agency

Local SEO is different from standard SEO. According to Brisbane Local SEO Agency, success depends on:

• Google Business Profile
• Website
• Reputation (Reviews)

This video focuses on Pillar #1 — Your Google Business Profile.

6 Key Steps to Optimising Your Google Business Profile

1. Claim and Verify Your GBP

If you haven’t claimed your profile, do it immediately. Brisbane Local SEO Agency stresses the risk of losing it to a competitor or scammer.

2. Complete Every Field

Filling out every section adds trust and improves rankings. That includes:

• Business name (no keyword stuffing)

• Address or service areas

• Phone number

• Website

• Business description (with natural keywords)

3. Choose the Right Categories

Your primary and secondary categories help Google understand what you do. Brisbane Local SEO Agency recommends researching your competitors’ categories for ideas.

4. Add Real Photos & Videos

Stock images won’t cut it. Use real photos of your team, office, jobs, or equipment. Geo-tag them if possible — a future video from Brisbane Local SEO Agency will cover this in detail.

5. Post Weekly Updates

Treat your GBP like social media. Post consistently to show Google that your profile is active and relevant. This boosts local rankings.

6. Get Consistent Reviews

Fresh, positive reviews are vital. Ask every happy customer. Respond to all reviews. It’s a credibility builder — for Google, AI, and your prospects.

Real-World Example: Brisbane Local SEO Agency Client Win

Colin shares a story about a Wynnum-based bookkeeping client. After optimising her GBP and boosting reviews, she jumped from position seven into the Map Pack and started receiving 3–4 calls a week. The takeaway? Simple steps = powerful results.

Brisbane Local SEO Agency Can Help You Get It Right

If you want expert help with your GBP, Brisbane Local SEO Agency offers hands-on support. There’s a link in the comments to book a chat.

Next Video: Pillar Two — Your Website

In the next video, Brisbane Local SEO Agency will cover how to optimise your website for local SEO so it works with your GBP — not against it.

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