How to Build a Local SEO Website That Ranks (Simple Blueprint for Service Businesses)
How to Build a Local SEO Website That Ranks
Simple Blueprint for Service Businesses
In today’s digital age, having a strong online presence is crucial for local service businesses. Local SEO for Small Business is no longer optional — it’s essential for staying competitive. Colin from Brisbane Local SEO Agency shares a straightforward approach to building a website that not only attracts visitors but also ranks well on Google. Let’s break down the essentials.
Key Takeaways
Understand the three pillars of local SEO: Google Business Profile, your website, and reputation signals.
Your homepage must clearly state what you do and where you do it.
Create dedicated pages for services and locations to enhance visibility.
Include bold calls to action and clickable contact information.
The Three Pillars of Local SEO
Local SEO for Small Business is built on three main pillars:
Google Business Profile (GBP): This is your business’s front door. It’s how customers find you on Google.
Your Website: This is where the magic happens. It needs to be optimised for local search.
Reputation Signals: This includes reviews and citations that build trust.
Today, we’re focusing on the second pillar: your website.
Breaking Down Website SEO
Website SEO can be divided into three areas:
Technical SEO: This is the behind-the-scenes stuff like site speed and mobile-friendliness.
On-Page SEO: This includes everything visible on your site, such as content and keywords.
Off-Page SEO: This involves activities outside your website, like backlinks and reviews.
Let’s keep it simple and focus on what really matters.
Crafting Your Homepage
Your homepage is the most important page on your site. Here’s what it should include:
Clear Communication: State what you do and where you do it. For example, “Strath Pine Pressure Washing” or “Brisbane Local SEO Agency.”
Visuals: Use a big, eye-catching photo of you and your team in front of your office or van. This instantly tells visitors who you are.
Contact Information: Place a large, easy-to-read phone number at the top right corner. This makes it easy for potential customers to reach you.
Services Page: What You Offer
Your services page should clearly list what you offer. Here’s how to structure it:
Dedicated Pages: Each service should have its own page. This helps with SEO and makes it easier for customers to find what they need.
Organised Content: Group services logically and use detailed descriptions that match what people are searching for. Keywords are key here!
Location Pages: Where You Serve
Every local business needs a dedicated page for each service area. Here’s what to do:
Create Specific Pages: If you’re a pest control company in Carindale, have a page titled “Carindale Pest Control.” If you also serve Camp Hill, create a page for that too.
Group Suburbs: If you cover a larger area, group suburbs into regions like “Brisbane North” or “Brisbane Southside.” This helps Google understand your service areas.
Contact Page: Make It Easy
Your contact page should be straightforward. Here’s what to include:
Clickable Phone Numbers: Make sure your phone number is clickable for mobile users.
Google Business Profile Map: Link to your Google Business Profile map to show your service area clearly.
Case Study: Complete Brow Studio
Let’s look at a real-world example. We recently helped Complete Brow Studio in Moonee Ponds revamp their website using this formula. Within four weeks, they ranked number two for their primary category, competing against well-established businesses. This approach works, no matter where you are! It’s a perfect example of Local SEO for Small Business done right.
The Importance of a Call to Action
Every page on your website should have a bold call to action (CTA). Here’s how to do it:
Prominent Placement: Place a large phone number or a button linking to a booking form at the top right corner of every page.
Mobile-Friendly: Ensure it’s a hot link so users can call you with one click.
Recap: Your Website Essentials
To sum it all up:
Your homepage should clearly state what you do and where you do it.
Create dedicated services and locations pages to reflect your Google profile categories.
Always include a bold call to action and clickable contact information.
Don’t forget a contact page with all your details and a link to your Google profile map.
In the next video, we’ll tackle the third pillar: reputation signals and how to get those five-star reviews that build trust. If you found this information helpful, give it a thumbs up and subscribe for more Local SEO for Small Business tips. Need help with your local SEO? Reach out to the Brisbane Local SEO Agency team. We’re here to help!
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